Monday, May 3, 2010

Your Dream Press Release Contest

- Jerry

In all only 6 entries were received. The 4 subjects of choice, Sania and Media Mania was opted by 3 people followed by Ideal Colleague which was chosen by 2. ‘CSR initiatives by Corporates’ attracted only one entry and ‘Cricket Team as a gift to lover’ had no takers.

COMMENTS: A Press release is forwarded to the media with the hope of it being published immediately. A publishable Press release from the media’s viewpoint should have the following essentials:

· The main news/view should be contained in the first paragraph itself to hold the journalist’s attention

· Having caught the attention, it should be able to convince the receiver about the point you are trying to convey, by about the next paragraph at least

· The language/flow of the release should be such that the concerned journalist is not required to make major alterations or rewrite it altogether

· And lastly, the Press release should be limited to 4 to 6 paragraphs at the most.

RESULTS: Keeping the above as judging criteria, in my opinion, the rating should be as below:

1st- Prateek Shah

2nd- Jasleen

3rd- Shreelalith

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