Monday, May 3, 2010

The future is here

- Prateek Shah

As we move forward in life, it also becomes important at times to look back and connect the dots. Exchange of information has happened in varied ways across different geographies through the ages. In the early times, messages were carried by humans or pigeons as messengers. With no other means or machines, that was perhaps the best they could do at that time. As the world progressed, there were inventions and mails started being sent by the postal department with the help of rail, road and water transport. The bell started ringing soon enough and the fax machine followed.

For the past 15 odd years, we have become well accustomed to our mobile phone and the e mail, and it seems like the most convenient and obvious form of communicating. Considering our complacent selves, we would be happy doing just that, but then unknowingly we were introduced to the new media. Orkut, Facebook, Twitter, Wikipedia, Youtube and hundreds of other portals which are hovering all over the web became the playground to millions across the globe. As of today, we stand at 8 million + Indian facebook users, twitter signups have increased nearly 100% since the beginning of 2010 in the country, India makes up for 20% of Orkut’s overall strength and Youtube’s(which celebrated its 5th birthday recently) popularity can be judged by the 54,253,523 channel views that the Indian Premier League got this season. If this is not reason enough to believe, then look around. The newspaper, the mobile phones, the youth, the businessmen – they are all saying the same thing – online media.

The fact that it is an important tools of communication can be best judged by the changing trends in marketing spends of major companies, by the growing presence of companies across verticals on these platforms, by the simple observation that the media quotes tweets as official press statements and they themselves are super active on the medium.

This is where we were born.

We listen, analyze and engage in all web based communication which help an entity grow. We train, inform and prepare you for gearing up to the new media. We sense, monitor and mitigate any potential crisis on the internet.

With our dedicated team of trackers, developers, analyzers and communication specialists, we are set to change the face of conversation. Creativity at its core, high performance as its mantle, our crust is made up of trust. We are here to usher the future of communication, we are Blue Online.

Catch us on the web at www.blueonline.in , twitter.com/blueonlinedotin , facebook.com/blueonlinedotin .

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