BRIX Market Research

You all might be aware of the recent happenings at Blue Bridge. Yes you are right; we are talking about the market research division of Blue Lotus i.e Blue Bridge which is now an entity of its own and has been renamed as BRIX Market Research. As for us in the research team, it means a lot more than just a mere change of name. We have sown the seeds of a new and fresh concept which will undertake bigger and in- depth research maintaining the authenticity which we were always trusted for.

The rationale behind naming it as BRIX is to portray what we truly are.’ BRIX signifies authenticity and great thinking’.

BRIX Market research provides its client a view of their markets and better understanding of their consumers through quality information, experience and knowledge.

We conduct several studies such as:

1. Customer satisfaction study

2. Consumer perception study

3. Media perception audits

4. Employee perception study

5. Concept testing

6. Tracking studies (Before and after effects of communications in the PR context)

Market Research becomes essential for gaining specific knowledge /information about the client’s target market and the key factors influencing them. If it does not provide new information, it will confirm what is known. Market research should ideally be the starting point of any marketing exercise. Conducting any marketing exercise - be it related to pricing, promotion or distribution of a product or service.

So when a client wants to measure their market performance, know the satisfaction level of their consumers, analyze market dynamics, diagnose the marketing and sales related problems, we help them find the best path to growth.

So, with a fully geared BRIX, you know where you‘d find truly in-depth market research at your perusal.