Friday, November 30, 2007

Editorial

The year’s about to climax

December’s going to be a period of high activity here at Blue Lotus. It’s when we get together for our second offsite of the year. The first, if you recall, was at Lonavla. And what an adventure it was, amidst verdant hills and gorging waterfalls. Going by the feelers, this one promises to be no less. Add to that the excitement of our fifth anniversary celebrations. And the absolute high point: when The Blues are handed out on the last day of the offsite. Yes, December sure promises to be a lot of fun.

There’s been a nice build-up to The Blues over the last month or so. Nominations have really poured in and the judging committee has a fair job on its hands. Once the counting begins and an overall picture begins to emerge, we’re sure to see the judging troika engaged in animated discussions. Who will the nominees be this time? Who will edge past whom? Guess we’ll have to wait just a little while longer. And meanwhile, you can start laying your bets.

Feature Story

This story was contributed by Tapash, Training Manager, Blue Lotus PR.

And The Blues goes to…

The Blues fever is catching on; posters are up, danglers swaying gently in the artificial breeze, teasers pouring in. The air is heady with excitement and a strong sense of anticipation. And why not? The big night is just round the corner.

Nominations have been pouring in thick and fast. Minor campaigns were kickstarted by Piyush to garner popular support for candidates of his choice. My guess is that we’ll see more campaigns in the days to follow, once the nominations are with the selection committee.

This will be my first awards function and I’m really looking forward to it. More than anything, I am waiting for the night of the awards. I have heard a great deal about it and now want to see it for myself; smart gentlemen in black and pretty ladies coming together in a riot of colours, a well-illuminated stage, and a big screen showcasing the nominees. That’s The Blues for you.

Nominees will break into smiles when their names are announced. Then a moment of silence, while the next announcement follows: “And the BLUES goes to………”

And that’s not all. Our much awaited offsite will also happen around then. What will it be this time? We have walked over fire, climbed mountains, walked across angry gullies, built bridges over rivers, fought wars, and survived on rationed supplies. What’s left for us to do? Well let me tell you we don’t repeat our offsite activities. So just wait and watch.

Emissary Program

Please click on the image for enlarge view.

Thursday, November 29, 2007

New Joinees

New at Blue Lotus Family


Training

GuruSpeak

This story was contributed by Tapash, Training Manager, Blue Lotus PR.

In any form of industry, companies always aim for forward and backward integration in their business in order so as to function in a more efficient way. The PR industry is no exception and we are in a constant search of fine tuning this process. Usually speaking there would be a single owner for the all the vertically linked companies. This requires substantial investments and an ability to take risks. That brings us to the supply chain management. In our industry, it’s the media and clients which along with PR agencies complete the chain.

How to develop such a network is best understood by interacting with experts, who’re themselves part of such an integrated system. Under the program, ‘GuruSpeak’, we aim to meet the above stated objectives. M.G. Arun, Chief of Bureau, Financial Express, was invited to address our first GuruSpeak session. Not only was the session insightful and eye-opening, it also helped our people build a nice rapport with him.

Mr. Arun guided us on how, when and what to speak to a journalist, be it a senior pro or a greenhorn. His insights on the changing media and communications scenario and the challenges therein, and on how a business newspaper functions was something everyone benefited from.

Social Activities

All for a cause

The Salvation Army is a non-profit organisation doing commendable work for the betterment of Orphanages, Rehabilitation Centres, Women’s Welfare Centres, Refugee Centres etc., across Maharashtra. At Blue Lotus, we endorse and wholeheartedly support their efforts. In fact, we even ran a campaign recently inviting members of team Blue to come forward and donate clothes, to be handed over to the Salvation Army and subsequently to those who need them. The response was overwhelming. We collected a sizeable volume of clothes. Thank you. And we look forward to your continued support in the future.


Photo Feature

Diwali Pictures

Restaurant Review

Eating out in Hyderabad

This article was contributed by Prabalika Borah, Team Leader, Hyderabad.

The Nawabs once led the most extravagant lives. They chewed paan with a fine coating of real gold, imported tea directly from China, and enjoyed elaborate meals prepared from secret family recipes. As a custom, the girls in the family weren’t taught these recipes as they had to leave for their husband’s home after marriage. So it was the daughters-in-law who got to learn how to dum the best dishes.
The lavish lifestyle must have left the nawabs bankrupt and caused them to slowly fade away, but their love of fine food is a legacy that has continued. It’s not that in Hyderabad we only eat Hyderabadi biryani and mirchi ka salan, and wind up dinner or lunch with shahi tukda or a qubani ka meetha. Hyderabadis do eat biryani like nobody’s business but they also love to dig into continental foods and pure India vegetarian thalis. Let’s discuss at length as to what Hyderabad has to offer to a foodie.

For biryani, there are several destinations but the most famous is Paradise, a city landmark in itself. I don’t quite relish their biryani though; a better alternative is Bawarchi at RTC X road, which makes the most sumptuous biryani. Another personal favourite is Bahar, a typical Irani place where you’ll see waiters dip their fingers into glasses of water while serving. Yuck! This might leave you sick for days, so the best option is to get the food packed.

If you are the finicky sorts then Hyderabad House would be a much better option for you. They have several outlets in the city. And after the biryani, you definitely must eat a paan. The paan in Hyderabad is full of sweet surprises, with no supari inside. There’s a variety called the first-night paan supposed to be eaten by two people. Gross! But yeah we were all shocked when a paanwala next to Paradise explained the significance of the paan in chaste Urdu. And honestly I wouldn’t recommend the kebabs here to anyone unless they’re from Bademiyaan near the tank bund. He’s a-ok.

People often come here and ask what to carry back home. I suggest kaju biscuits from Karachi bakery. They’re yummy but I prefer to carry cheese cake from deli9 or the dark brown chocolate truffle from Ofen, the Swiss bakers. Talking of deli9, it’s a place to visit if you have loads of expendable cash or are carrying somebody else’s credit card. Every item here is yummy. The cinnamon muffin is a must-try as is the chocolate chip muffin.

In Hyderabad you can eat to your heart’s content. It’s a place for buffets and the best bargains are Indijoe, Moksh, Shanghai dice, Odyssey and Nakshatra. And if somebody is giving you a treat, ask for brunch at Fusion 9, Novotel or the Marriott.

Oh! hang on a minute, Hyderabad has good street food too. For Pani Puris, trust the vendor at Park lane. And how can I forget South Indian delicacies. Our choice for a sumptuous meal is the Southern Spice. For breakfast, try Minerva. Everything is good here. I don’t think I can write anymore. I am hungry.

Book Review

Mumbai - alive and kicking

This article was contributed by Grishma Shah, Blue Lotus PR.

I was really excited when I set eyes upon this 500-page tome about my city, Mumbai. And trust me, it was an absolute tour de force. Though it opens slowly, it soon acquires a lively pace; enough to keep one hooked right to the last page. It’s an absorbing account of Bombay by a Mumbaikar, whose love for the city is apparent. Interesting, exhaustive and well-researched, it reveals the metropolis in all its myriad complexities. A must-read for all those who want to discover the real Mumbai. We are often strangers to our environment and to people around us. This book, Maximum City, is all about Mumbai. The living city is documented as it is and not as it appears from outside. The book profiles Mumbaikars from different walks of life, capturing quite beautifully their little quirks, their idiosyncrasies.

All of you who’ve stayed in Mumbai will agree that Mumbai is a city with a myriad of cities within. Suketu Mehta aspires to manifest this very attribute of this great city by painting a kaleidoscopic portrait of different lives; a picture that is as revealing as it is ambiguous. Highly recommended.