-Prateek Shah
New Delhi, December 21st, 2012: Blue Lotus Communications, India’s leading PR agency today created history by announcing the addition of the latest member to its workforce ‘PRBoT5.0’, an android developed as part of Blue Online Communication’s secret project which was being carried on at the company’s Japan office since 2010. This multi functional part human part robot can travel at sonic speeds and has the ability to be at two places at the same instance through time travel.
Speaking on the occasion, Mr. N Chandramouli, Group CEO, Blue Lotus said “9 years ago when we came into existence, our motto was to do PR with a difference. With time, we have not only achieved that but gone beyond the realms of reality as well. We are extremely proud to have ‘created’ an in house employee who will cater to all needs and be a big help of existing employees.”
PRBoT5.0, being called the ‘Ideal Colleague’(IC) shall be responsible for doubling up for existing employees by being present in their place when the latter is unavailable due to unavoidable circumstances like being stuck in a jam while on the way to an event, on the other important call when a client concall is to be conducted or even out of office on media rounds when a birthday is being celebrated back at HQ (read cake cutting ceremony).
Elated at the occasion, General Manager HR, Pooja Kaura said “For years I’ve had to hassle with prospective employees with exorbitant demands of wanting the location they like, the money their bosses should get and requiring leaves as if they were getting married every 2 months. While I was interviewing IC, I pinched myself on multiple occasions just to be sure this wasn’t a dream. While my fears did not entirely come true, I momentarily fainted when I got to know that IC was indeed surreal”
While rumours were rife with a ‘superman meets batman’ man doing the rounds of the city for the past few days, but nobody realized the pattern of it being spotted near 5 star hotels with press conferences or media houses where the receptionist does not let PR professionals go in. Talking about the same, engineer at Blue Online, Prateek Shah added “This idea occurred to us back in the summer of 2010 when an internal contest at the organization required us to draft a dream press release. After submission and being adjudged one of the top three entries, the concept gained momentum with support coming in from all corners. Immediately, we started off with the experiment which took less than two years to complete.”
With this, Blue Lotus is set to add more zeroes to their fledgling multi-million dollar business with clients waiting to work with the newest account servicing android on board. It is being believed that everything in the PR industry from the media rounds to concept notes to articles to even press releases is being creatively handled to look like a dream.
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