Editorial

Hi Team Blue

It’s almost a year since I joined this wonderful family. For the past one year I have been assisting you all as a writer and now I have been assigned the task of heading Culture Curry—the online newsletter of BLC.

For the last 15 days I have been coordinating with my colleagues Pooja and Sneha to bring out an interesting read. This edition carries Mr Mouli’s piece on the year gone by, the phenomenal achievements of BL teams and the year ahead. Prateek gives an insight into the power of Web, while Brix team delves into the importance of market research.

The edition also carries the three best creative press releases picked by one-man jury Mr Jerry David. I congratulate all the three winners ------ Prateek Shah, Shreelalit and Jasleen Kaur. The idea of the contest was not to judge the writing skills of Team Blue.
As the cliché goes, it’s not about winning but about participation.

I thank Pooja, Sneha and Prateek for putting this together. A special thanks to
Mr Chandramouli Nilakantan for finding the time to contribute to this newsletter
in spite of his busy schedule and hectic work. I hope to see contributions from
all the team leaders to CC just as they would participate on linkedin discussions.

We hope you enjoy the articles featured here and look forward to receiving your comments and suggestions for future newsletters.

Warm regards

Srikanth Godavarthi