This recap for bluebytes was penned down by who better than the man himself, Piyush Jain. Read on this inspiring piece of the journey of bluebytes this year.
“Every accomplishment starts with the decision to try” – this has always been the way we do our things in bluebytes.
Innovation has always been part of our DNA right since the inception. Now when I reflect back on the year, this has probably helped us wade through the difficult times. In the year where the economy went in a tailspin, bluebytes still managed to grow at 64% (YOY), though of course, we were aiming to reach much higher.
Bluebytes is relatively a new entrant in the field of standalone media monitoring agencies (effectively, 3 years old). To our credit we have been redefining this space within such a short time, so much so, that our competitors are now forced to offer comparative solutions to the clients.
All this is being made possible by the army of dedicated byters who work tirelessly and always aim to reach higher levels of service quality. Much of this credit belongs to Prakash and the entire ops team, who at times work under challenging demands and conditions. We are amongst the very few agencies that maintain timeliness, accuracy and relevancy of news delivered to our clients. This has resulted in retaining almost all our direct clients even when budgets were getting slashed elsewhere.
Our innovative ideas are brought to life by our software team led by Laxman and Bhushan. Truly speaking their efforts are making life easy for PR professionals. Media Analysis, bluebytes trends and business news are some of the contributions in recent times.
Half way through the year our sales team was strengthened with the joining in of Irfan. With few clients already under his belt, there are promises of many more to come.
Trying never stops in bluebytes and we try out new ideas all the time- new offerings, new delivery methods, new ways of reaching out to our prospects and many more. Bluebytes event finder beta version is already launched and there are few more sweet surprises for our clients in the next year. So watch this space.
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