Turning Odds into Even!

Indira from Mustard takes us through a pulsating Mustardian year in a nutshell.

When the going gets tough, the Tough gets going…no more is this just a song; for the Mustardian it’s a reality and I am glad we are living it with success.

Turning tables is indeed no less than rocket science; it takes a pinch of determination, a bundle of passion, a fuming anger to prove oneself and lastly a lot of support from all corners to make the impossible turn possible. The year 2009 was a ‘happening’ year for us at Mustard, the beginning looked like the dry winters; but with time the summer took its lead and as the heat rose beyond limits, we saw the pillars on which vested the support of the team, take a bow and bid us good bye.

January, February, March and April…we hardly saw work flowing in, although the zeal to achieve and the quest to capture still ruled our minds. The month of May brought new hope in Mustard with the entry of our new business head ‘Piyush Jain’, with whom we planned from scratch, we spoke work, we went out hunting and although most of the time coming back empty except for a baggage of learning; and with this started a new chapter in the life of Mustard.

The year was no less than a roller coaster ride, we had our highs in the moment of a handshake with Mr. Yash Birla; lows in the moments when even our efforts could not fetch us the Birla account. We worked our guts outs functioning round the clock to bag the Emami account and had a long face when even that did not bear us fruits…these were not failures but they were experiences that we would cherish for years to come (until the day we in reality bag these accounts), the learning from the series of failures was that ‘the right time to eye the top notches’ had yet not arrived. We rose again and this time we found victory in the medium size players like a travel service provider for whom we coined an image called ‘encircle’. ‘encircle’ was a great learning and also a great achievement for us, which saw our creative juices flowing and ultimately the chemical reaction of all the juices combined with the hard work was the birth of an international brand which is working wonders in terms of sales for the client. If incase you are travelling and you get to grab a Kingfisher or the Jet airways magazine do look for the ‘encircle’ ad, it’s our creation.

Finally the stars took us to the notice of some international clients, one of whom we already are working with is ‘Yes Façade’, an Israel based client specializing in Italian doors and windows, we are now their agency on board, creating an introduction for their brand in India. Our efforts to extend our wings further to Bahrain and UK are consistent and our enthusiasm to welcome both is also on the hook.

The year began with empty hands and just one consistent client - Blue Lotus; but today, thank the stars or thank Piyush or Charlie’s angels that we are hands full - ‘Asian Paints’ wants us, ‘Encircle’ wants us, ‘Lapox’ wants us, the likes of ‘Edentulous Support Society’ and ‘Just For Hearts’ want us, ‘Yes Façade’ wants us and WE as usual Hungry for more.

The moral of our story is behind even odd there is an even…yet we have a long long way to go but we are glad is that ‘the beginning has begun’.