EDITORIAL

“There is no chance, no destiny, and no fate that can circumvent or hinder or control the firm resolve of a determined soul.” Being thankful to the hard times in life as an opportunity to grow and learn, to constantly endeavour to perform, and to excel, and to deliver the very best, regardless of circumstances is what makes all the difference. And at Blue Lotus we believe it is this determination and commitment to an unrelenting pursuit of your goal that will enable you to attain the success you seek.

Tough times never last, but tough people do! We together have come through and are now at the threshold of a new dawn, eagerly and expectantly anticipating the future. There were hard times not just for us but for every corporate living the same fate. What was different was how we took it in our stride and consistently moved on.

There were quite a few ups and downs the year around. Ironically, the company saw quite a new starts this year. Like the conceptualization and the inception of the already successfully running i9, Blue Lotus’ Communications firm handling the entertainment segment. It was conceptualized with the aim to cater to the lifestyle and entertainment segment of the industry. It has gradually acquired the big bulls with the likes of Paramount Airways, Vinsura Wines, SIL, Dream 11, to name a few.

Internally, the year also saw the expansion of teams with Ahmedabad and Chennai getting new team leaders. This supplemented the region with the needed impetus to the teams.

It was not all work and no play at Blue Lotus. The concept and execution of a Freaky Friday every month was very well received by all the branches. This could be gauged by the healthy participation of one and all alike. What it also brought was not just the team bonding, but camaraderie among members of different teams, strengthening and facilitating the smooth work flow between teams.

The best encouragement for the year was not just slowly but consistently bagging clients, but bagging the biggies. These ‘neighbour’s envy, owner’s pride’ critical accounts were YBG, Bajaj Alliance, and Paramount.

The market scenario forced many companies to levy pay cuts and exercise lay-offs. But unlike other companies, Blue Lotus not just boldly survived the odds but also managed to provide employees with their Performance Appraisals. The prevailing conditions would not have allowed any other company to even think of a pay raise. All this at the sumptuous PA party enjoyed by all.

The frantic year ends with the preparation for the annual BLUES awards. Like every year, the beginning of 2010 will see Blue Lotus start the year with a bang. This bang comes in the form of the BLUES blast. A good time to reflect on the past seven years, conjure and converge the experiences and surge ahead into the nascent year.

Let’s enter this new year of resurgence with the spirited BLUES and forge ahead to make our dreams real!