BLUE BYTES : RIDING ON TECHNOLOGY...

Piyush Jain, Business Head, blue bytes, enlightens us as to how blue bytes has grown in business and reputation owing to its stress on innovation and technology.

Once considered as a mundane job, news tracking at bluebytes has now become exciting and sophisticated, thanks to the technology backbone. With slew of interesting features launched in recent times, bluebytes has now been rated as the most innovative media monitoring and analysis service in the country.

This is what Mitu Samar of ICICI Prudential Mutual Fund has to say of us-

“Media tracking services of blue bytes is the most extensive and organized, amongst all service providers in this area that I have come across in past 8 years. Services coupled with enthusiastic team who is not only working to better the services all the time but are also consistently extending the gamut of offerings under this umbrella is commendable. I wish the team bluebytes all the best.”

In fact the technology enabled bluebytes is now a force multiplier for our PR as well. Blue Lotus would probably be the only PR agency where the PR executives do not unnecessarily spend their time frantically searching for their clients’ articles appearing in the papers every morning, they rely on bluebytes to do so. The time saved is better invested in the reading of the papers for story ideas.

Some of the features launched in recent times:

· Bluebytes trends- providing a quick window to the news trend in the last 7 days and past 3 months.

· News hierarchy- the emailer has got more organized with news appearing according to importance of publication in the order - Financials, English dailies, Trade Magazine, General magazine, Regional papers and lastly internet.

· Archive- the archives has been strengthened with the facility to search the entire bluebytes database.

In the pipeline-

· Monthly client report at a click of a button

· Current news across sectors along with the email update

· Advance search on the archive- search within publication, city, headline/ article

News clients added:

The month of November has begun on a high (pun intended) for bluebytes with the acquisition of United Spirits.

Even better was acquiring Taurus Mutual Fund as it is the first client to from our association with Dun and Bradstreet. This will hopefully throw open the floodgates for many more clients.