LIFE AT MUSTARD

The spice that flavours the curry, has just got more tangier!

Mustardians- the suave, and at times cocky lot, have always been the fun guys @ bluelotus.
Life has always been a roller coaster ride at Mustard, consistent business from clients has eluded the creative minds at Mustard and at times it has also been the other way round. The resultant pressures have taken their toll with the team strength reducing to a six members team. Any other team would have probably imploded given such adversity, but not Mustard.
Charlie had 3 angels (remember the movie “Charlie’s Angels”), we have 4- absolutely dynamic foursome with a “ready to die for Mustard” attitude.
And that’s helping in bringing a change in Mustard. We have always been primarily a print led creative and design unit, but now we are building capabilities to provide complete advertising solutions and implementing strategies. This includes producing Audio-Visuals, designing websites, developing marketing plans, BTL activation amongst others.
Some of our recent work include:
Ÿ Complete brand identity for Encirlce (previously Varun Air Services) and creating their website; Check them out at www.encircletravels.com
Ÿ Product design for Birla Wellness and Brand identity for Birla Edutech, (we have wowed the head honcos at Yash Birla Group with our work)
Ÿ Brand identity and collaterals for ESS, Just for Hearts
Ÿ Audio Visual for ESS
Ÿ Television commercial for LPU (concept, story board, voice over and animation)
Ÿ Branding collaterals for our ongoing clients- Lapox and Asian Paints
Ÿ Marketing, printing and promotional activities for Lapox
We are entering the exciting field of activation as well, where we are going to promote Oceanic Consultants in 110 colleges and 22 malls in 11 cities across India.
These are thrilling times for Mustard. Most of the clients we have worked on the recent past are referred by Blue Lotus and we hope to receive the continuous support and encouragement from all.
Life is changing in Mustard and we are on a fast lane, having renewed our commitment to deliver quality and on time.