Blue Bridge

This article comes from Sachin Bhosle of Blue Bridge. He takes this opportunity to introduce Blue Bridge as a full fledged Market Research Company.

Blue Bridge

Blue Bridge is already a known entity in Blue Lotus. Since its inception 5 years back, Blue Bridge has been as a support to all the teams aiding only with perception audit of internal clients.
Blue Bridge was fortunate enough to be associated with all the teams across India, to work with their clients from different backgrounds with varied requirements. This experience of working with different clients for Blue Lotus further encouraged the team to dwell deep into the field and take independent clients as well.

Today Blue Bridge is a full service Market Research Company with hands on both Qualitative studies like Concept/ Ad Testing, Product Research, Brand Research, Packaging/ Design Testing & Quantitative Studies like Employee Perception Study, Customer Perception Study, Customer Satisfaction Study, Pricing Study, Brand tracking, Pre & Post launch testing of an advertisement.
The team includes Sachin Bhosle (Team leader), Subhash Dalvi (Research Executive) & Zankruti Doshi (Research Executive). Also Blue Bridge has a strong field support of freelancers across India who are ready to take up a research project at any given time.

Sachin Bhosle, the team leader of Blue Bridge carries with him an experience of 8 years in the field of Market research which made him realized that most Market Research Companies are lacking on the authenticity of data. Therefore this led to the formation of Blue Bridge which started as an initiative to bring back the authenticity by providing authentic and timely data to the clients. Blue bridge was started with an objective of being a trusted Market Research Consultancy amongst clients by Understanding, Implementing & Helping the clients in areas of Market Research.

Blue Bridge as a business generating Group Company of Blue Lotus has started with some big names like iWork Technologies Pvt. Ltd., Lovely Professional University & International Tractors Ltd. (Sonalika Tractors).

Last but not the least Blue Lotus plays a very important role in the formation and growth of Blue Bridge and would expect the same support in future from the teams.

“Ignoring Market Research before creating a strategy is synonymous with firing a shot in a pitch dark room & still hoping that bullet hits the bull’s eye.”