‘Get your fundamentals strong and you won’t go wrong’- this is the mantra for our interns. A collective effort of the three, this is a delightful piece on how they landed up with PR and how now they are finding their bearings.
What could the public relations industry look like to an outsider?
To Pallavi, it looked like being “the face of GAP, Chanel, Ralph Lauren etc”, or “a hot shot corp comm amidst all the media frenzy” to Megha and “the voice for Louis Vuitton and a pretty powerful job” to Gayatri. Unfortunately they were not entirely incorrect.
From a class of 54, three students were short listed to be part of the Blue Lotus Family, just less than a month ago. These three had never really interacted and were not in each others groups of friends in college, but all because of destiny and placement cell, later found comfort in each others company.
All through the course at XIC, they were warned by faculty “learn what you like now but be prepared to unlearn all that and be a professional”. At this point they were more than confused, “what is the point of studying so much when it’s not even useful?” This would be often the thought in their head when deadlines loomed on them like guillotines. However, college is over now and what the trio realized as the truth is the age old saying- ‘Get your fundamentals strong and you won’t go wrong!’
Two out of the three have worked before and yet they were so enthralled by Blue Lotus’ office and its cute wood–cabin like features that they quickly dismissed the approach way and made peace with the fact that Theobroma’s a stone throw away. Blue Lotus was nothing like they had imagined. Coming from a serious atmosphere in head hunting, Pallavi was very happy to finally be able to laugh at work, be disciplined but not regimented; Gayatri was happy to have found a homely place, not intimidated at all; and Megha, liked the spirit of the office that keeps a perpetual smile on her pretty face. They also realize it’s not all fun and games- At Blue Lotus people party hard but Work Harder!!
Thadeus, from Chennai office is also on the same boat it seems. Blue Lotus is his first job and is loving it. In just three months, his perception of PR has changed drastically. From being clueless about the industry, he now feels that this is a challenging task where he can utilize his talent and this is where he can have great career growth.
So far it has been an ideal learning ground. The theory has been replaced with practicals and there is a flurry of excitement to get on with the real job of a PR Executive.
It is honestly too soon to tell if Blue Lotus has made a mistake or the other way around, but looking at the faces that surround them they are confident and assured that it is the right decision, Blue Lotus is the right place.
Monday, April 13, 2009
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